Friday, March 12, 2010

Tommaso Sponsors Pro Triathlete James Hadley


Tommaso Bicycles is pleased to announce the sponsorship of pro triathlete James Hadley. Hadley is a 30-year old professional triathlete from Weston, England. He is currently living in Boulder, CO and focusing on the North American 70.3 Ironman circuit. The partnership of athlete and bike is an effort by Tommaso to further its dedication to the sport and to provide Tommaso customers with pro level bikes they can afford.
This sponsorship is in conjunction with the launch of three new tri bike offerings from Tommaso. The new tri line will consist of an aluminum base model, the Coltello, and two carbon tri bikes; the Aereo and the Sixth Sense. Tommaso has made the necessary investment to compete at the highest level with their new tri line. The three new models have been in development for over two years and will offer customers the finest craftsmanship and a strong value story.

Part of the development cycle was the Tommaso Product Manager, and triathlon veteran, T.R. Maloney racing the Sixth Sense at Ironman Louisville in 2009. “We want our customers to know we are serious about triathlon and understand the sport. After the hours of training and racing I did on the Sixth Sense I know it is a great handling fast bike ready for the world’s toughest events” said Maloney.
“Tommaso is excited to partner with a Triathlete of James’s caliber and accomplishments and have him race on the all new Tommaso Sixth Sense, said Randall Weidberg, President of Tommaso Bikes. Our research and development department have been working extremely hard on producing one of the world’s finest full carbon triathlon bikes. We are extremely proud to bring the Tommaso Sixth Sense to market and look forward to a successful race season and partnership with James.”

The target of the aluminum tri bike is to open the door to those new to triathlon. The carbon models consist of a Shimano Ultegra version and a Shimano Dura-Ace version and are aimed at those looking to upgrade to a monocoque carbon racing bike worthy of the most grueling events.

Hadley will work with the product team at Tommaso by providing feedback on Tommaso road bikes, tri bikes and equipment. Another area Hadley will be involved in is the Social Media aspect of Tommaso bikes. James will appear on the Tommaso Facebook Fan Page daily and talk about training and answer questions from the fans of Tommaso known as “Tommaso Nation.”
About Tommaso Bicycles:
Founded in 1985 Tommaso Bicycle Company’s philosophy is to produce the finest bicycles in the world. Tommaso is committed to excellence in the design, craftsmanship, and distribution of our beloved road bicycles. Tommaso adheres to strict comprehensive quality control. Every bicycle must pass a relentless and rigorous criterion of tests before they ever make it into production. Our systematic prepping process guarantees precision setups. Every Tommaso bicycles leaves our factories with a lifetime guarantee. Tommaso’s mission is to combine our old world tradition of maximum attention to detail in shaping our premier frame tubes and precision paint schemes with cutting edge technology and innovation.

No comments:

Post a Comment